Before you dive in, knowing your options can help you better craft your marketing strategy.
There are no hard and fast rules about how to put video marketing to use, but there are definitely some best practices to consider, and some types of content that do better than others. How to put video marketing to use in your interior design business Like anything else, this requires a strategy. Of course, you can’t just toss up some random videos and call it a day. Video marketing works because it’s engaging, easy to digest, and it offers people what they want: instant answers and interactive content. 66%: The number of people who would rather watch a video to learn about a service or product, as opposed to only 18% who want to read text content.95%: The amount of content absorbed by the viewer through video.84%: The number of customers who convert to a purchase after seeing an explainer video.1200%: How much more effective video is at marketing than other types of content.
By 2021, that number has climbed to sixteen hours per week. In 2018, it was estimated that people were watching over six hours of video a week. This includes live, streaming, and downloaded content.
In the list below, we’ll cover 10 marketers you should be following, including many in the design industry who have a lock on video marketing and how to capitalize on it for growth.Īnd no, video’s not just a fad, either-studies report that by 2022, 82% of all Internet traffic generation will come from video. The good news is that there are people who’ve come before you that will make it easier. So, how does an interior designer go about building an effective Facebook, YouTube, and/or TikTok following? Well, for starters, it’s going to take a little work. Then there’s TikTok, Facebook, and even LinkedIn, which is newer to the video marketing game but has been quick to catch up with the competition. These days, of course, almost everyone can benefit from video and social content, considering that 1 billion hours of YouTube are streamed every single day. Interior designers stand to gain a lot from video marketing, even though many might not realize what they’re missing out on.